Biscayne Bay/Miami Beach Local History
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Marjory Stoneman Douglas, in Florida: The Long Frontier, tells how Juan Ponce de Leon, sailing
southward in 1513 from his landing near St. Augustine, found "The bright nameless great bay and fresh springs."
He called it Chequescha, the bay we know as Biscayne. But there are several stories about where the bay got its
name. Most assume it is merely a variant on the Bay of Biscay, in the Atlantic Ocean north of Spain and west of France.
Fontaneda says it was named because of the wreck there of a ship belonging to a man called "El Biscaino"
("the Biscayan," from the Spanish province of Biscaya). Mrs. Douglas accepts this, and Helen Muir, in Miami U.S.A.,
adds that on one of the islands in the bay lived Don Pedro el Biscaino, who, upon his return to Spain, became keeper of
the swans at the Spanish court. The name Vizcaino appears on the de la Puente map of 1765. Vizcaino is said to have
been the name of a prosperous Spanish merchant in Manila, who set out from Mexico to colonize lower California.
Interestingly, the bay was called Sandwich Gulf on J. L. Williams' map of 1837.
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On May 9, 1974, this commemorative marker was dedicated, designating the landing site of Don Pedro
Menendez de Aviles on Biscayne Bay in 1567. Menendez returned several Indians held captive on the west coast and
established friendly relations with the Tequesta Indians. Father Juan Rogel and Brother Francisco Villareal organized
a Jesuit mission near the thirty-man fort built by the Spanish. In 1568 Brother Villareal wrote the first letter known to
have been written in Miami, describing the life of the Indians and the problems of converting them to Christianity.
He also mentioned that two comedies had been staged for the soldiers, one of them about the flesh and the devil.
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In 1925 Miami Beach was the hottest spot in America. Thousands flocked to this narrow spit of land between
Biscayne Bay and the Atlantic Ocean to be part of the trendy vacation scene -- grand hotels, bathing beauties, speedboat
races, polo matches. Yet just fifteen years earlier, this magical playground by the sea did not exist -- not the hotels, not
the mansions, not even the ground it was built on. Everything -- even the brand new paved road to Florida -- was the
inspiration of one extraordinary man: Carl Graham Fisher, "Mr. Miami Beach," a millionaire promoter and entrepreneur
from Indiana. Through imaginative development of the areas swampland, Fisher created a tropical paradise which he
then cleverly marketed by bombarding the country's newspapers with ads of Rosy, the circus elephant, filming bathing
beauties on the beach. In its "American Experience" series, PBS has produced a full program on his life. For details go
to
www.pbs.org/wgbh/amex/miami/filmmore/description.html.
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Last updated: September 28, 2009
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